Case Studies

CMEdiary - Innovative Multi-media Tool for GPs

First Medical Communications developed and manage CMEdiary - a new online tool which allows GPs to access, store and organise their continuous medical education (CME) records with ease.

Pfizer - ‘Reeling in the Pain’

Reeling in the Pain is a series of short films exploring the untold suffering of patients with neuropathic pain (NeP). A collaboration between the Irish Chronic Pain Association (ICPA) and Pfizer Healthcare Ireland, the main objective of the project was to break down the barriers to successful diagnosis and treatment, and to engender greater compassion for patients.

Bayer Healthcare - The ‘Rennie Dual Action Dodgeball Challenge’

To celebrate the launch of Rennie Dual Action on the Irish market, First Medical developed the first ever all-Ireland dodgeball competition - The Rennie Dual Action Dodgeball Challenge. The competition created noise and brand recognition for the newly-launched product, highlighting the key product benefits and appealing to a younger audience who are very brand aware.