Consumer

Delivering PR strategies which really impact on the consumer requires insight. Today’s consumers are media savvy and marketing sceptic. They’ve received the direct mailer, seen the posters and they have the free t-shirt.

At FMC, our consumer campaigns build upon traditional PR tools such as product announcements, press launches, photocalls and product placement incorporating ideas that will really make your product and your brand really stand out from the crowd, and connect with your audience.

Our experience has shown that big ideas do not necessarily mean big budget. Through a targeted and innovative approach, we strive to secure not only column inches but also to capture the interest of the media and, most importantly, the consumer.

Through traditional PR, events, innovative marketing techniques, word-of-mouth and new media tools we aim to integrate your brand into the lives of your consumer, transforming every consumer into a brand advocate and creating meaningful and lasting relationships.
 

“You can appreciate that we get lots of promotional bits and pieces sent our way all the time - some are good, some aren’t so good and some are downright awful. But some are fantastic and this is one of those things. It’s a blatant plug and I just love the idea…Its one of those moments where you acknowledge the fact that these people sat down and said ‘how are we going to promote this - here is a great way of doing it."
Marty Whelan on Marty in the Morning, RTE 2FM   (This promotion was also referenced by five other radio presenters)